Spotify:
Spotify Inscentive

The Spotify InSCENTive is an interactive advertising campaign created for the Young Ones 2020.

PROBLEM:
most people don’t think about using Spotify in the car becuse they’re stuck in the habit of listening to the radio.

SOLUTION:
The Spotify InSCENTive acts as a sensory reminder and as an interactive experience between the listener and their favorite music. Each listener will be able to choose an inspired scent based on their favorite Artist’s radio playlist.