OUI THE PEOPLE

Brushed Chrome Razor Launch

In the fall of 2022, OUI the People launched a limited edition Brushed Chrome version of their signature rose gold single-blade razor. Unlike competitors with five blades, the single blade of this razor shaves only the hair, leaving skin intact and preventing the formation of ingrown hairs. The Single Brushed Chrome edition glides smoothly across the skin, providing a close, clean shave without any razor bumps. With its sleek, disco-inspired finish, shaving becomes a chic and luxurious experience. I created both animated and static visual solutions for the social media advertising and organic space, maintaining their brand voice and authenticity.