ARIH x CNC

CNC introduced ARIH, a BTS-inspired modern food-and-beverage brand, through a three-day experiential pop-up at Westfield Century City. CNC created a space for guests to reset, reconnect, and “find their rhythm.” The ARIH-branded installations and interactive moments encouraged real-time engagement, expression, and discovery bringing about a high-energy, fan-driven environment. A traditional product drop was transformed into a cultural moment built on real-time discovery, connection, and shared participation.

Creative Director: Drea Velaz
Art Director: Chiaki Samonte
Designer: Jessica Makarevic